IDC's market model is based on tracking of all technology segments of the Russian and CIS IT markets – covering hardware, software and IT Services. This can then further be segmented by industry.

IDC also follows the Russian telecommunications market with an accent on mobile communications.

What can I receive?
We can offer a flexible approach designed to address the markets that your company operates in. The deliverable can be designed to suit your needs: for example data tables, an analytical report, a presentation or workshop. Examples of our capabilities include:

Total IT Market overview
A bird's eye view of the total IT market, with both historical and forecast views.

Market Sizing
Market definition and segmentation, market sizing and dynamics, forecasting and competitive analysis for any technology segment

Industry view
Technology or service markets in Russia segmented by industry

Competitive analysis
Where does your company stand in relation to your competitors with respect to product positioning, local investment, and market share?

Market entry studies
Planning the release of a new product or a major investment in the Russian market? IDC can provide an end-to-end solution from identity potential market size, competitive environment, channels analysis, business planning, marketing and product strategies.

Channels Research
One of IDC's strengths in this market is our regular canvassing of channel partners: Dealers, VARs and systems integrators. We understand the dynamics of distribution channels in this country and regularly make research of the scope and effectiveness of vendor channels. How effective or competitive is a distribution channel? How best to partner in this market?

(Please send us your questions)